Linear and Non-Linear Media

Linear Media 

      = a digital marketing consultancy, providing advice on key messaging, content creation             plus digital solutions and management in the professional sector.

Examples 

  • film 
  • video advertisement 
  • audio-visual sequences
  • multimedia presentations 
  • animation including stop motion
  • comic strip



Non-linear media 

       = a form of media that can be interacted with by the consumer, such as by selecting                television shows to watch through a video on demand type service, by playing a                    video game, by clicking through a website, or by interacting through social media.

Examples

  • interactive media
  • information display
  • digital game
  • smartphone and tablet apps

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